How A Followup Autoresponder Can Help Your Natural Health Business Clean Up - Even In This Economy

Getting kids to do their chores is no easy job. I've been trying to get my kids to put their dishes in the dishwasher.

Like most things I try to establish here, it took a few months of me calling out, "A., come get your bowl." Or "O., is this your plate on the table?"

Too often I'd just pick up the stray dishes myself, grumbling all the way to the kitchen... Only to reprimand myself once I arrived that I was just keeping the problem going.

And then I'd go back to hollering.

If you're a parent you know part of your job is to teach your children well.

But while we could have a huge discussion about what to teach your children, what rules we want them to live by, there's one thing most parents can agree on...

It takes consistency.

The lessons we learn in life... the ideas that we grasp and hold onto and keep close in our pockets... the ones that we act on... are ones we hear again and again.

And the actions we take are more often than not something that comes as a result of lots of reminders.

This is true for even things we want to do. Not just putting dirty dishes in the dishwasher.

I wanted to go to peach picking at a nearby orchard. But it took several conversations and several false starts to finally get us on our bikes and head on over.

As marketers we've got to put this understanding into our marketing plans.

Especially in this economy...

Helping Extend Your Sales Letter's Reach

See, part of my job as a copywriter is to write a sales letter that grabs my prospect "by the eyeballs" as Clayton Makepeace would say and gets them to buy in one fell swoop.

But while this will happen for maybe 2% of your prospects who read your sales piece for the first time, it won't work for a truly sizeable majority.

But that doesn't mean that they don't want what you're selling.

It doesn't mean that they aren't going to buy what you're selling.

It only means that they weren't ready to move right at that second when they first got through your sales letter.

As marketer Bill Glazer explains, most of your customers are sitting on the fence. In other words, huge profits are sitting on the fence.

And this economy, this is especially true.

Whereas a few years back, people would whip out their credit card with a nonchalant, "What the heck!" and buy something that piques their interest.

Now, each purchasing decision requires deliberation.

And unfortunately, your sales piece isn't the only thing that's weighing on their mind...

Within a matter of days, hours - no minutes! - your sales piece can be easily forgotten. Dust in the wind.

Unless you do something about it...

That's where the autoresponder email comes in.

Autoresponders Make Sure You're Not Forgotten

I love autoresponders. They're fun to write. And they're powerful.

An autoresponder series is a set of emails programmed to go out over an established interval to people who have demonstrated some interest in your product and provided you with their email address.

Usually they've opted in to watch a video or download a report or gotten a free sample in the mail.

They're interested. Their eyeballs have been grabbed. But their heart is still indecisive.

By sending out a series of emails you can continue to nurture your relationship with them and keep their mind on what you offer.

The Ingredients For A Good Autoresponder

A good autoresponder doesn't just sell. A good autoresponder...

· Builds a relationship. By using storytelling and telling more about yourself and your business, you help people to get to know you. And by finding ways to speak to their interests and experiences, you demonstrate that you understand them.

· Reminds them that you have a solution for them that they'll like.

· Reinforces some of the concepts in your initial report or video and then gets them to the sales letter to see more.

· Reinforces the message of the sales letter, helping to move them off the fence in your direction.

· Gets them in the habit of opening your emails and clicking onto your links. Leads them to other content you have on your website. Ultimately it gets them used to your presence in their inbox.

So don't sell yourself short with single-shot sales letters.

Don't do your potential customers a disservice by dropping them cold when they still need convincing, have questions. And don't want to forget your solution.

Set up an autoresponder series.

This is an essential tool for both B2B and B2C natural health companies. Don't leave money on the table.

Oh yeah, and when it comes to dirty dishes? Finally, I'm seeing the results. My daughter just walked straight from the dinner table and loaded her plate in the dishwasher where it belongs.

It took a bit of reminding - but it's working!

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Autoresponder Emails - Are Not As Scary As They Seem

The creation of autoresponder messages is one part of building a successful business online that seems to confuse a lot of people. The names and email address that people enter through your squeeze pages, are linked to your autoresponder. Therefore, you will need to make sure that your autoresponder is set up with a series of messages that will automatically be sent to your list.

Although it needn't be, for some reason beginners see this as a daunting task and somewhat scary. As long as you basically know what you want to say, writing autoresponder messages can be a simple task that will just take some creativity and proof-reading skills.

Learn the Basics

The best way to start, like anything else, is learning the basics - which in this case is writing emails. Once you have grasped this, you shouldn't have much trouble loading your autoresponder with quality messages that will get positive results.

What Do You Want to Convey?

You will need to determine what you are trying to do with the email you are preparing to write. This will help you know what you will need to say. Without knowing exactly what that email is suppose to achieve, you likely will end up with a bunch of empty words.

Keep Your Messages to the Point

Merely rambling or wandering away from your point, will quickly turn your readers off. Telling your readers a little about yourself is a good start since this makes you seem more real. But, they don't want to know your whole life story, your family situation, how hard you work or anything like that. The cold hard truth is that most people on your list don't care about you personally. They ultimately care about what you can do for them. If you talk too much about yourself, they will stop reading and unsubscribe from your list.

You Need To Have a "Call to Action"

One of the most important and common mistake marketers make, is not giving a specific call to action at the end of their emails. A call to action should be simple: "Click the link below to get your copy before it's too late" or "Click the link below to find out more." You need to tell your readers what to do.

Although it is true that only a small percentage of readers will get you the response you are looking for, that number will drop off even further if you aren't specific. You should Never assume that the reader knows what you want, and you will get a better response from each message.

Start With an Outline

One of the best ways to ensure you cover all your bases is to either create or find an email outline that you can follow along with. Once set up, you will be able to refer back to it every time you need to write more emails and know that you have a complete message that is both informative and will compel your readers to take action.

Writing emails for your autoresponder isn't hard and doesn't have to be a scary thing for you. Of course if you can afford to, you could outsource this part of your business. Once you have fine tuned well-crafted messages for your autoresponder you should see your business start to grow and make you money on autopilot.

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What Is an Autoresponder?

What are they used for? Do I need one for my Internet Business?

What is an autoresponder?

Very simple, it is a piece of software that handles all communications between you and your customers.

What are they used for?

Have you ever subscribed to a list or a newsletter to get an email within minutes asking for confirmation of your subscription? (usually by clicking a link). Shortly after, and from then on at regular intervals, messages will arrive from the person/organisation that you contacted.

These messages are all handled by an autoresponder. Once you set up your messages at the autoresponder site, the content to those that sign up to your list is automatically handled.......You need to do nothing other than create the messages that you want all of your potential customers to see.

Some sites (such as Aweber.com) also allow you to create opt-in forms for your webpages by providing some user-friendly templates which can easily be set up for your business.

Autoresponders can also collect statistics on list numbers - subscribed and unsubscribed which gives a clear indication of where the majority of your marketing is taking place.

Do I need One?

Fairly obviously, as your list of interested customers in a particular product increases, you will not be able to manage sending out of emails/ newsletters etc from a personal email account......Just imagine trying to get an email every week to 1000+ customers!!!! You just couldn't do it!

The autoresponder takes all of the hassle out of this and you can focus your energy on building other aspects of your business. Trying to run an internet business without a autoresponder would be analogous to rowing a boat without any oars. No-one who is serious about internet marketing would even think of operating without an Autoresponder

Finding an Autoresponder

Go to a search engine and simply type in Autoresponder and you will receive millions of results. A word of warning...generally you should go for a service that is reliable and has an established reputation. As this is integral part of your business, you need to be assured that you email communications are handled effectively and are reliable. You will need to sign up for an account and usually there will be a monthly fee, but, like any business some costs are necessary to ensure an efficient operation.

So what is a Autoreponder? To summarize an autoresponder is your best friend when it comes to getting your messages out to your customers in a timely manner without hassles!

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How to Leverage Your Time With an Autoresponder

As I sit here and type this article, I could be instead typing a message into my autoresponder series. If you do not know what an autoresponder is, these are the automatic emails you have generated when someone signs up for your email list or through your opt-in form.

As I type, I am spending some crucial time in what could be better used. Now think about if you needed to write a message over and over and over again when new people continue to sign up for your list. You would have to log into an account, find the file with the message on it, copy and paste it into a form and email it to a new person. Then you could do it again later in the day or perhaps multiple times a day if your website is pulling some good traffic.

This is where leverage comes from. When you can put in effort one time and have it work by itself with minimal effort on your part, you are using leverage. Imagine just focusing on multiple ways of getting people to your website and not doing busy work. Imagine seeing the same message over and over and over again and going nuts not know if you sent it to everyone. In the long run, this makes life complicated.

If you had a series of messages or training emails you wanted to send out this would make you pull your hair out as you could be sending someone the 1st day message, while others are getting the 2nd, 3rd or successive messages. You would lose track of who got what on which day. You need to make things easier for you.

Having an autoresponder helps this issue as you type your email message series one time and determine how often you want to messages to go out. You can send them everyday, every other day or any way that meets the needs of your business. Suppose you have a new course where you promised new customers a weekly newsletter, you want to make sure that they get their letter every week and not 8 or 10 days later. Setting this up ahead of time will save a large headache down the road.

Most autoresponders will also allow you to send instant messages, called a blast, where you can send a quick message to everyone who belongs to your list. Whether the person on your list has been on for 3 minutes or 3 years, they will get the message. If you have a new announcement for a product, bonus, update, this feature makes autoresponders a necessity.

If you do belong to a list currently, you know that online marketers use this all the time to promote theirs and others courses. The question is why are you waiting to get yours going? isn't it time for you to have a piece of the pie?

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6 Tips To An Explosive Email Autoresponder Series

Too many people can get it right up to this point and then everything just starts to fall apart. Inside this article I am going to share with you a few tips, tricks and strategies that are going to get your email marketing driving in the direction that you want it to.

Tip Number One: Make sure that you have an introduction email. Let the person who is reading your newsletter know exactly who you are, what you have done, and why they should be reading every email that you send out to them.

It is important that you establish that connection from day one. It will lead to more people opening your emails, reading your emails and taking the desired action that you want them to take.

Tip Number Two: Make sure that the message that you are conveying to your reader is in-line with what you promised them on your website, capture page or blog. The quickest way to lose a subscriber is to NOT give the exact information that they were promised.

Tip Number Three: Don't talk religion, politics or sex. Unless you are writing a newsletter that is based on one of those topics, your going to lose subscribers that don't have your views simply because those topics will offend people quicker than any others.

Tip Number Three: Make sure you give value. Your subscribers have decided to be subscribers because you promised that you had something that they wanted, so always be sure that you are giving them exactly that. Your list of subscribers is the most valuable asset in your business and if you don't treat it that way it will quickly disappear.

Tip Number Four: Don't be a spammer. Just because you have a list that you are allowed to market your products to for the rest of time, don't market to them all the time. This is very important. Don't make your subscribers feel that they sales tools, they are real people and hate to be bombarded with sales messages as much as you.

Tip Number Five: Make sure that you and your list are building a two-sided relationship. Allow them to interact with you, connect with you and build a friendship. Use surveys, ask question and let them know that you are there to actually help them in some area of their life.

Tip Number Six: Stay connected with them. If you are being consistent in your actions then your list will respond more in every single aspect. They will read more, buy more and appreciate you more as a professional and expert in your niche.

Those six tips about your auto responder series will without a doubt put you light-years ahead of what everyone else around you is doing.

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Getresponse Vs Aweber

Chances are, you're probably reading this in hopes to find out whether GetResponse or Aweber is the right choice for you.

Let's face it.. If you are serious about your online business and desire to be successful online, then building your list is the best way to do it.

And GetResponse and Aweber are both of the most popular and reliable auto-responders on the web to do that for you!

As I have used both of the services, I will be showing you what I liked about each one and why I chose the service I currently use.

Now, I could go into detail about the nitty-gritty features of each one, but to save time, I'll just let you Google them!

Now let's take a look at:

GetResponse:

GR was the first auto-responder I had every used. Why? Because it was cheap.. I knew that all of the TOP earners in the industry were using Aweber, but at that time, quality wasn't on my mind. (Pretty stubborn right? lol.)

It did, however, have some features that I liked:

Split-testing. As every online entrepreneur knows, split-testing multiple messages to see which one is the most successful is vital to generating success. GR offers up to 5 different messages per single message--while Aweber only allows 4. Importing Messages. GR also allows you to import external, pre-made messages (such as MLSP) through the use of a code that takes maybe 5 minutes. I've never used this on Aweber, however, because I never needed to. lol.

Aweber:

After about a month of GR, no leads, and having to call tech support to figure out how to cancel my account and billing information, I switched over to Aweber--wishing I had done so, sooner..

Here's what I loved from the first time I used Aweber:

Web Forms. I absolutely love the customizable web forms that Aweber offers. (Like the one at the top of this page!) I never liked the GR web forms because of how plain they looked, how long they took to load, and not to mention, there was only 19.. (With my beautiful Aweber forms, I get 1-2 leads/day!) Navigation. Simply stated. Aweber is so easy to navigate, even my dog could do it. lol. As well as it takes you through setting up your first web form and list! Facebook Tab. Aweber has an app on Facebook that allows you to link one of your web forms as a tab on your Facebook Fan Page. (Very helpful to increasing lead generation!) Subscriber Activity. Seeing your subscribers' activity makes everything easier. Especially when it comes to calling them. When you know what messages they have opened and clicked on, you will know their progress!

(I could go on an on about the awesome features of Aweber, but I think you should just try it for a buck and see for yourself!)

  Overall, Aweber blow GetResponse out of the water. For a little bit more, Aweber is definitely worth it. (Not to mention that it's only $1 for the first month!)

Although it only offers 4 split-test messages, that is plenty in my opinion! (And besides, 1 more split-message doesn't surpass Aweber's better features!)

Are you ready to transform your business?

Take action and stay consistent with it!

To Your Success,

Josh

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AWeber Review - Top 4 Reasons for Using This Software

For any business, one of the major activities needed to take it to greater heights is marketing. It is through marketing that one has to build the customer base for the products and services. In this world of information and technology, one of the main things you need to do to let maximum number of people know about your product is use the internet. You can then reach out to maximum number of people with your products in no time at all. One of the most important components of spreading the word about your business through the internet is email marketing. You can even take the help of several email marketing tools offered by different providers, such as AWeber and others. You can easily rely on positive AWeber review to perform email marketing with the help of tools provided by this company.

Use AWeber Products according to Your Budget

The email marketing tool and other products from AWeber are extremely scalable. Hence, you can select the one you need and pay accordingly. Moreover, when you need to expand your business, you can go for some more expensive products. Thus, AWeber can help you market your business in the most planned way.

Send Customized Emails with AWeber

As a business owner, your task is not complete only by sending email campaigns about your products to your present and potential customers. You also need to respond to the replies that some of the customers send. With AWeber, you can monitor each and every message that is sent out to your target audience. You can thus use the marketing tools from AWeber to provide customer support 24X7.

Customize Your Opt-in Forms the Way You Wish

Opt-in forms are among the most important components in the online marketing procedure. AWeber can come in handy for such situation. You can customize the forms just the way you like to reap maximum benefits.

Get In-built Split Testing Facilities and Tracking Options

Split testing and tracking the target audience through it is one of the most important marketing ploys that you can use. Different marketing tool providers, including AWeber, provide the user with the facility of split testing with in-built options. This can help you track target audience preference and make necessary changes, if required, to improve your business and attract more customers.

You can use the email marketing tools provided by AWeber to attract maximum number of customers and, in turn, take your business greater heights.

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Let an Autoresponder Save You Time

There are certain things that everyone must do to promote their internet marketing business, but when first starting out it is hard to realize how long certain tasks take. If you are just starting out in internet marketing, you may also be worried that your are not going to be successful enough to warrant paying for time saving tools.

At some point you may start becoming successful and making a little money, and by that time you will probably have realized which things take you forever to do, what you don't like doing, and what you could automate or outsource, leaving you to do the things you are good at.

One of the main reasons why you set up an opt-in box on your website or blog is to have people sign up. As your list grows you will soon see how long it takes to answer emails, and send information, newsletters etc., in a timely manner. More than a dozen or so subscribers and you are looking at a considerable amount of time implementing these tasks, and it's probably time you are using an autoresponder system.

The top autoresponder systems give you dozens of options for keeping your lists separate if you have more than one, and they can be set up to quickly respond to anyone who signs up, even while you are asleep or on vacation, and send out information if required. Yes it will cost you, but if the money is going to be in your list, you must have a good autoresponder service.

You can spend a couple of hours one day loading up information that the autoresponder can send out when you tell it to, so if you know you will be out of town on the day you wanted to send your monthly newsletter, you can set up the autoresponder to do it for you.

One autoresponder service that comes highly recommended is Aweber. There is a monthly fee for using it, but in terms of the time it will save you it will be invaluable. MailChimp offers a free service to those who are starting out, until their lists get to such a size that they have to start paying. This is an ideal system for those of you who are not quite sure if you are going to be successful or not - but you must always think positively!

Keeping in touch with your list is an essential part of relationship building. Don't bombard your list with useless garbage every day, you will be wasting your time and people will soon get tired of your spam and unsubscribe. Better to use a good autoresponder to send out valuable pieces of information at intervals. Depending on your kind of business or service, receiving an email once or twice a week is sufficient for most people.

Your emails should always contain something of value for your subscriber. Don't do what many amateur marketers do - everything they send out is a sales pitch for something, and it gets really old after a couple of weeks.

You should also give a great deal of thought to the headings you use for your emails. A bad title will mean that your email does not get opened, there's an art to writing email headers that we can't go into here, but basically they should grab the recipient's attention and entice them to open your email. Please spell check your email before it goes out, even if it means getting someone else to do it. I see far too many badly spelled emails that simply look unprofessional, and that makes many folks lose interest fast.

Keep your emails short and to the point. People don't want to read a thesis, so get to the point quickly, we're all busy.

You will be amazed how much time a good autoresponder system will save you, so you can do those things you really enjoy doing, and when you become successful and start making loads of money, that be going to the beach or shopping or even building more websites.

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How to Create an Effective Newsletter

Businesses need different tools to be known to the public. This is important especially for a sales business because this is how they will be able to get sales and income. If the business or products are not advertised or marketed, there will be fewer possibilities for them to be sold. It is important that businesses have concrete advertising and marketing plans. This way, they will be able to reach more people and possibly create more clients and profits.

There are many tools used in operating business for advertising. One of these is the use of news letter. A news letter is a way to communicate to customers about a new product, updates or offer announcements. This is a way to inform people about anything regarding a product, service or business. With this, people can respond and create interaction with the business, increase sales and brand awareness and make the business popular in the public. It is just important to know the right techniques and methods to use to make the news letter effective.

First of all, before you write your letter, you need to determine its purpose. Is it for introduction, re-advertisement or for a new offer or promo. You need to make the message clear in your letter what you really want to convey. Also, you need to make the voice and personality of your letter very professional. Do not make it too sales pitchy. This way, people will be interested in reading the entire letter. You can also add some humor in your letter but not too much. This is just to break the ice and make the people become interested with what you are saying. Do not make your letter a promotional copy. Keep in mind that you are writing in order to make the public aware of something about your product or business. This is a way to interact with possible clients and make them be convinced that they truly need what you are offering them.

You should also choose the right subject, format and style of content appropriate to your target audience. This will make your letter interesting for your readers. Do not use deep words that people will not understand. Make the letter's content into something that is conversational. Make it in a way that people will become comfortable in reading the letter and make them understand the true message you want to convey.

If you do not have enough knowledge in creating a news letter, you should take lessons or some tips on how to create one. This is a big advantage for your business as you do not have to hire a writer to create one for you. You can be saving a lot of money by taking some lessons and you will be the one to do the news letters yourself. There are now lots of online programs that one can avail of so that they would know the fundamentals of creating this effective business tool.

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How to Create Engaging Autoresponder Series, Part 1

Once visitors land on your site, they can read your blog, buy your products (or affiliate products) and join your list.

Indeed, building a list should be one of your primary goals. That's because if you send your article visitors directly to a sales page (even if it's your own), then the vast majority of these visitors will leave the page without buying anything. And most of these visitors won't even remember to come back.

However, if you get these people on your newsletter list, then you can follow up with them again and again. Not only does this allow you to build a relationship with your subscribers, it also gives you the opportunity to pitch a variety of other products and services.

Fortunately, building a relationship with your subscribers is all about content. Thus creating an autoresponder series is just one more tool you have in your content-marketing toolkit. And you'll learn exactly how to use your autoresponder in this lesson and the next, so read on... Your First Step...

Before you decide what sort of content you're going to offer to your subscribers, you need to first think about how your subscribers will end up on your squeeze page (AKA newsletter subscription page). For example, are they coming in from links on your other content, such as articles in article directories or even on your own blog?

If so, you'll want to offer them something that's very similar to what they just finished reading. Point being, if they were interested enough in your article to click on your signature file, then they're going to be most interested in content that's tightly related to the original article.

One of the best ways to do this is to offer a "Part 2″ of an article via your autoresponder. For example, if the person just read "How to Rebuild a Carburetor, Part 1″ via one of your guest blogging articles, then you can offer Part 2 in this series via autoresponder.

While this tends to be the most compelling way to encourage someone to join your list, there is of course a downside. Namely, you'd need to create separate lists for every multi-part article series you create. You probably don't want to do that. So what you need to do instead is offer a general report or ecourse on the topic.

For example, the people who read the "How to Rebuild a Carburetor" article would probably be interested in an entire report about how to restore the engine of a classic car. So you could offer this report as a freebie to those who join your list.

Now, while offering a free report or video is the typical "bribe" to get people on your list, I want you to consider offering your freebie in the form of a multi-part autoresponder series (AKA ecourse). So instead of offering, for example, a free ten-page report, you can break the report into ten lessons and deliver them by autoresponder.

Here's why: People who subscribe to lists for free ebooks often unsubscribe as soon as they download their freebie. Others just give you their "throwaway" addresses that they never check. Thus they'll never see your emails.

When you offer the content via an autoresponder, people stay subscribed because they want to read your emails. Indeed, you're training them to read their emails. And that gives you a chance to build a relationship and close more sales.

Here's what I want you to do...

Get started by getting an account at a reliable autoresponder service such as AutoresponderAce.com, Aweber.com or GetResponse.com. Then next time you'll find out how to stock your new autoresponder with good content!

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Do You Need an AutoResponder?

If you're new to websites, or even if you've have a website for a while but haven't been selling anything from it, you might not be aware if the benefits of signing up for an autoresponder account for your website.

What is an autoresponder? It's a system that allows you to make automatic email replies. Once you set it up, the reply gets sent when someone sends an email to a specific address or fills out a form on your website.

Even if you don't yet have an autoresponder on your website, I bet you've used them without even realizing it. You know when you are on someone's website and you fill in your name and email address in order to get their newsletter or a free report? That's an autoresponder. The email that you get from the website owner might say "Hi Dan!" (if your name is Dan) and it seems as though the person is writing personally to you, but in fact it's an automated system. The system knows your name because you entered it when you signed up.

How does it work if you are the website owner? Let's look at an example. I could set up an autoresponder called "subscribe@mywebsite.com". In the body of the email reply I might have some information about my business and perhaps a discount coupon encouraging the recipient to sign up for a program. If someone sent an email to "subscribe@mywebsite.com" they would instantly receive the autoresponder email reply with the information and discount coupon.

What's the benefit of using autoresponders? Using autoresponders saves you time. You don't have to manually send an email to every person who enquires about your services. Also, autoresponders are a powerful marketing tool. For one thing, you can collect prospects' email addresses (the autoresponder asks their permission) for your database. In addition, you can set up multiple or sequential messages to go out to your prospects or clients. In other words, the recipient will receive a continuous flow of email replies spaced out over time at intervals you specify.

So which autoresponder service should you sign up with? There are dozens of autoresponder services on the Internet. Most cost in the neighborhood of $20 a month. If it sounds rather techy, don't worry. Autoresponders are not difficult to set up as long as you have a little guidance to help you the first time.

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Use Auto Responders - 5 Key Reasons For You To Use Auto Responders

Do you use auto responders as a marketer, a software developer, an organization, a religious group, a publisher, a home business owner, a web designer, a trainer, a government department, a provider of any service? Do you automate your email marketing campaigns to improve your communication system in your business or organization? One of the first lessons I learnt when I started my online business was to automate my email marketing and communication. I would like therefore to make it clear that success of any business or organization depends largely on having a good communication system. That's one of the major reasons as to why you should use auto responders.

I started using auto responders when I designed my first website and I discovered it to be a marketing tool I can never do without. Not only is it important in promoting my business, it's also important in communicating to a large group of people without overusing my energy and wasting my limited time. Even if you do not have a website, you can still market with auto responders on your blog.

What's an auto responder? It's a program that automatically sends emails with pre-written responses to any person with an email address that requests for them. It's also known as automatic email or email on demand. If you have ever subscribed to any newsletter on the internet, probably the "Thank you" messages and the newsletters you received were sent to you by this wonderful program. To use auto responders on your website, you need to put a capture form intended to receive new subscribers to your email opt-in list.

Why are auto responders important in your email marketing campaigns? There are various reasons for which internet users automate their email marketing campaigns and I would like to share with you some of them in this article.

1. When you use auto responders, you are able to capture email addresses of your website visitors so that you can use them to build your own opt-in list. This targeted mailing is used to grow your business by sending automatic follow-up messages to your subscribers, who can finally turn into real customers. Getting new customers and turning subscribers into buyers is one of the major reasons for automating your email messages in your online business.

2. Internet users use auto responders to communicate to large groups of people. In situations where you have to communicate to so many people in your business or in your organization, using auto responders is the best option. For instance, you can use them to broadcast special announcements, to send newsletters, to publish your articles, to support your community and/or to provide updates to your workers. Ability to deliver such information to hundreds or thousands of people over the internet is another reason why I automate my email messages in my online business.

3. Automating your email messages enables you sell your products worldwide 24 hours a day and 7 days a week at no cost. Auto responders do not sleep. They are awake all the time to do a wonderful job for you. They do all the donkey work even when you are sleeping. For instance, they can receive and confirm orders, acknowledge receipt of payment, welcome new customers and send "Thank you" messages. All this is done for you at no extra cost. This is one of the benefits you will enjoy when you automate your email marketing campaigns in your online business.

4. Marketers, government departments and organizations use auto responders to send personalized messages. This makes the recipients of the messages to feel close, recognized, part of the group and to respond positively to your messages. You can send personalized messages to a large group of people with each recipient's name mentioned in the message.

5. Auto responders help you to save time and energy. Since they are used to perform the so many daily tasks that would require your physical input, they end up saving a lot of time for the user. In addition to saving time and energy, they cut down on the costs that would require a personal touch to be performed. The only time and energy you spend is when you make the initial one-time setup of the messages in your auto responder. The only cost you incur is the monthly subscription fees you pay to the service provider, which is undoubtedly very minimal. Usage of auto responders saves time, energy and money.

In conclusion, I would like to remind you that if you truly want to boost your online business or to improve your online communication system in any kind of work or business you are involved in, you have to automate your email marketing campaigns. I use auto responders in my marketing campaigns and they really do a wonderful job for me.

A Qualty Autoresponder Software Is The Difference Between Success And Failure With Email Marketing   Using Autoresponders Is Helpful in Internet Marketing   Squeeze Pages: 6 Pitfalls You Want to Avoid!   

How to Build a Mailing List of Quality Prospects

Building a Mailing List of subscribers is the most important thing you should be doing as a marketer. Many times you will hear people tell you that the money is in the list, and if you don't have a list then you are leaving money on the table. This is so true and is why you often see marketers trying all kinds of techniques to get you on their list. This usually involves the offer of a free gift in exchange for a prospect's details. You could even end up on some marketer's list even if you don't want to be, because you gave them your details for more information, which they decide to use to send you more offers.

It's easy enough to build a mailing list of prospects. Just get yourself a splash page displaying your offer and insert some autoresponder code - then promote the page like mad. However you could end up with a selection of prospects who have just signed up to receive what you are offering (as long as it's free) and have no intention of receiving any more mail from you. Your list needs to contain people who are happy to hear of any future offers you have for them. With a quality list you can make money over and over again with a simple mailing of any program or product you want to promote.

In order to build a quality list you need a method of separating the "Freebie Seekers" from the "Freedom Seekers". Many marketers bribe people onto their list by offering free e-books and software in exchange for their details and they get a lot of response that way. However most of these prospects are only interested in getting their hands on anything that is offered for free and will probably unsubscribe from your list as soon as they get it. Some won't even bother to unsubscribe, they will simply ignore or block your email. Maybe even close down their email address so you end up with a lot of bouncing mail.

The secret to building a quality mailing list is to have "two lists". The first list consists of a single letter that gives the prospect what they want then invites them to join the second list if they want to receive more offers from you. The second list is your newsletter which only promises to give them information on products you want to sell them. The freebie seekers won't be interested in that but the freedom seekers probably will be, if they are impressed by your products and are willing to pay for them.

This method is useful if you want people to join your business opportunity as a free member. Your first list will explain what your business opportunity is about then give them an opportunity to join. This way you can outline what is expected from your prospect if they decided to join. Each person who joins then gets an invitation to join the second list which promises to provide further information about the opportunity such as the latest developments - or information on how they can build their business.

Make sure your first welcome letter in the first list informs the prospect that they are actually starting their own business and they get paid when they make sales - you are not offering them a job. I remember sending a follow up mail to a prospect to tell him that he can make money from the business opportunity he joined. I got an email back asking me to send him any money he has earned as a free member (who actually hasn't done anything to earn it). So when I told him he would have to upgrade and pay a monthly fee, then work to build his business - he soon lost interest.

In order to start building a list of prospects you will need an autoresponder tool and a splash page. I recommend the "Home Business School guide to Autoresponders." This guide will teach you how to create splash pages, follow up letters and attractive campaigns.

Dean Sharples

A Qualty Autoresponder Software Is The Difference Between Success And Failure With Email Marketing   Using Autoresponders Is Helpful in Internet Marketing   Squeeze Pages: 6 Pitfalls You Want to Avoid!   

100,000 Stories

Imagine for just a moment...

You're out for the day in town. Perhaps shopping, perhaps just browsing. You meet someone on the street and he convinces you to go to a theater to check out a show.

So you go to the theater. There was no set start time for this show. They guy just told you about it and you went there immediately. But someone else had arrived at the theater before you so the show already started. You don't really know what you missed or even how much of the show you missed.

Think of the situation from the performer's viewpoint: There is no designated start time. He doesn't know how many people will show up. But he can't keep his audience waiting so when the first person shows up he starts the show. But then a second person shows up; does he start over again from the beginning? What if a third person arrives? Or a 50th? At what point does he cut it off?

He only has the ability to tell one story at a time.

But what if you could tell more than one story at a time? What if you could tell ten stories at once? Or 100? Or 100,000? What if it was the same story but you were telling it, individually, to 100,000 different people? Even though they may know that they are not the only ones hearing this story, each one gets a sense that it is personalized especially for them. You start when they're ready. You call each one by name. You add personal little touches that are unique to each audience member. And only that audience member hears those bits of uniqueness. Other audience members hear their own bits of uniqueness.

That's exactly what an email autoresponder lets you do!

You create a series of emails - a story, if you will. Each person who comes to your website and signs up to hear your story gets it from the beginning. A specialized computer program or email service keeps track of everything for you. It will send each person his or her own story in installments. The service will add personalized touches along the way.

From the perspective of each "audience" member, you are having a one-on-one conversation. You are telling the story just to them and them alone.

It's the ultimate personalized experience for your customers and the easiest way for you to deliver 100,000 personalized experiences without cloning yourself.

A Qualty Autoresponder Software Is The Difference Between Success And Failure With Email Marketing   Using Autoresponders Is Helpful in Internet Marketing   Squeeze Pages: 6 Pitfalls You Want to Avoid!   

Put Your Business Email Communications On Autopilot

What Email Autoresponders Can Do For Your Business

An email autoresponder is basically just software that sends out pre-saved emails on a schedule. Better than that, it actually keeps a personalized schedule for each person on your mailing list.

Sounds complicated?

It really isn't; at least not from the list manager's perspective. (That's you!)

All you really do is create a series of email communications that you want everyone on your mailing list to receive. When a new name gets added to your list, no matter when they joined, the software will take care of sending them out the complete series of emails. The emails get sent one at a time, based on a predetermined schedule that you set.

Unlike you sending out a "bulk" email addressed to dozens of recipients, each person on your mailing list gets a personalized email that is addressed only to them. They never know whether you have three people on your mailing list or 30,000.

Because you can use a mail merge type feature to add user names and other personalization details, autoresponder emails do not have to be just static form letters.

You can even set up multiple lists and split out your customers based on criteria you decide. For instance by product line, or prospects who have only inquired versus customers who've bought, our household versus business customers, etc.

Each of those lists can get a different series of emails. There is no limit to the number of lists you can have, the number of emails on each list or the number of names on each list.

A good autoresponder service will grow with your business. A well-managed autoresponder account may just put your business on autopilot.

Why should you use one?

Staying in contact (as long as you have relevant and useful information to impart) is the best way of turning prospects into buyers, buyers into repeat customers and repeat customers into loyal fans.

Perhaps you have a monthly newsletter you'd like to inexpensively share with your customer base. Or maybe you want to train the buyers of a complex system how to get the most of their new purchase. You could create holiday or seasonal messages that go out to all your prospects and customers. The possibilities are limited only by your creativity and imagination.

Say for example that you run a camera store and you sell a customer a new camera. Digital cameras these days have a mind-boggling array of features. Let's say you set up mailing lists for each of the different camera brands your store carries. When a customer buys a Nikon DSLR, you add her name to the Nikon DSLR list. Then once a week, your autoresponder will email her one lesson that teaches her how to use some particular feature on her specific camera. You write these lessons just once but every single customer who buys a Nikon DSLR from you benefits from them! You could create similar lists for Canon, Sony, Pentax and any other camera brand you carry.

This same principle could be applied to computers, cars, sewing machines, leaf blowers... you name it! It can even be applied to services such as tax preparation, house cleaning, dog walking and prenatal care. The list is endless.

Where can you get one?

Although it's possible to buy your own autoresponder software and run your lists in-house, it's not recommended. If for no other reason than compliance with CAN-SPAM laws. An online mailing service will assure compliance while simultaneously offering you the most up to date software available.

Three of the largest mail houses are:

· AWeber

· Constant Contact

· Mail Chimp

Of course there are other services out there but these are reputable companies that can handle even the most complex mailing needs.

How much do they cost?

The cost for mailing services varies but is largely based on how many names are on your list (aggregate number if you have more than one list) and how frequently you mail to them.

To give you a general idea, a list with around 1,000 names to which you send out emails every week will cost $30 per month or less. For most businesses, just one sale per month will pay for the full cost of staying in touch with everyone.

How to get names onto your mailing list

If you're just starting out but already have a list of names and email addresses, such as in CRM software or even just on a spreadsheet, you can import them and have a jump-start on your list building.

The service you use may require you to explain where the list came from and affirm that everyone on the list "opted in". That is, they all gave you their email address and explicitly agreed to receive email communication from you. This is done for compliance with SPAM laws but is really not a big deal.

Once your list is set up, even if it's just an empty shell without a single name on it yet, all of the services allow you to create sign-up forms that you can post on your web site. These fill-in-the-blanks forms enable visitors to your web site to sign up for your mailing list by filling in the form.

When they do, the autoresponder service kicks into gear and will begin sending that customer emails in your name. They will continue to receive emails from you until they have either reached the end of the series you set up or until they click the unsubscribe link included at the bottom of each email sent out.

If you have visitors come in to a store, you can also have your employees manually add customer information to get them on your list. Or you can set up a kiosk and let the customers do it themselves.

What if you have unscheduled sales or events?

You are not just limited to pre-saved emails. Say that you have a special event or an unscheduled sale coming up. You could create a one-off "broadcast" email that will go out to your entire list (or multiple lists or even segments of lists).

Broadcast emails get sent no matter where in the series a customer may be. So a customer who just received issue #7 of your newsletter and one who just got issue #2 would both receive the same sale notice. This will not interrupt their sequence and the first customer will still get issue #8 next while the second customer will get issue #3 next.

There is no limit to the number of broadcast emails you can send.

Effectively managing your list

It doesn't stop with simply collecting names and having some computer automatically send out emails for you. Online mailing services include detailed reporting so you can closely monitor the effectiveness of your mailing operation.

· How many of the emails you send actually get opened?

· How many of the links in your emails get clicked?

· What percentage of users unsubscribe?

· You can even create multiple versions of your sign-up forms and test them against each other to determine which is better at getting prospects to sign up.

Worried that some third-party company has possession of your customer list? Well you can easily export the list from their servers and import it into your own CRM or other business management software.

Of course there's nothing you can do about them having the list. At least not as long as you want them to keep managing your mailings for you. (All the more reason to stick with reputable companies.) But at least you can easily get and keep your own copy in-house.

List Rental

Some companies may allow you to mail to rented lists under certain conditions. If you frequently rent email lists, you should definitely solicit the services of a mailing professional to help you.

A Qualty Autoresponder Software Is The Difference Between Success And Failure With Email Marketing   Using Autoresponders Is Helpful in Internet Marketing   Squeeze Pages: 6 Pitfalls You Want to Avoid!