Imagine for just a moment...
You're out for the day in town. Perhaps shopping, perhaps just browsing. You meet someone on the street and he convinces you to go to a theater to check out a show.
So you go to the theater. There was no set start time for this show. They guy just told you about it and you went there immediately. But someone else had arrived at the theater before you so the show already started. You don't really know what you missed or even how much of the show you missed.
Think of the situation from the performer's viewpoint: There is no designated start time. He doesn't know how many people will show up. But he can't keep his audience waiting so when the first person shows up he starts the show. But then a second person shows up; does he start over again from the beginning? What if a third person arrives? Or a 50th? At what point does he cut it off?
He only has the ability to tell one story at a time.
But what if you could tell more than one story at a time? What if you could tell ten stories at once? Or 100? Or 100,000? What if it was the same story but you were telling it, individually, to 100,000 different people? Even though they may know that they are not the only ones hearing this story, each one gets a sense that it is personalized especially for them. You start when they're ready. You call each one by name. You add personal little touches that are unique to each audience member. And only that audience member hears those bits of uniqueness. Other audience members hear their own bits of uniqueness.
That's exactly what an email autoresponder lets you do!
You create a series of emails - a story, if you will. Each person who comes to your website and signs up to hear your story gets it from the beginning. A specialized computer program or email service keeps track of everything for you. It will send each person his or her own story in installments. The service will add personalized touches along the way.
From the perspective of each "audience" member, you are having a one-on-one conversation. You are telling the story just to them and them alone.
It's the ultimate personalized experience for your customers and the easiest way for you to deliver 100,000 personalized experiences without cloning yourself.
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