If you're new to websites, or even if you've have a website for a while but haven't been selling anything from it, you might not be aware if the benefits of signing up for an autoresponder account for your website.
What is an autoresponder? It's a system that allows you to make automatic email replies. Once you set it up, the reply gets sent when someone sends an email to a specific address or fills out a form on your website.
Even if you don't yet have an autoresponder on your website, I bet you've used them without even realizing it. You know when you are on someone's website and you fill in your name and email address in order to get their newsletter or a free report? That's an autoresponder. The email that you get from the website owner might say "Hi Dan!" (if your name is Dan) and it seems as though the person is writing personally to you, but in fact it's an automated system. The system knows your name because you entered it when you signed up.
How does it work if you are the website owner? Let's look at an example. I could set up an autoresponder called "subscribe@mywebsite.com". In the body of the email reply I might have some information about my business and perhaps a discount coupon encouraging the recipient to sign up for a program. If someone sent an email to "subscribe@mywebsite.com" they would instantly receive the autoresponder email reply with the information and discount coupon.
What's the benefit of using autoresponders? Using autoresponders saves you time. You don't have to manually send an email to every person who enquires about your services. Also, autoresponders are a powerful marketing tool. For one thing, you can collect prospects' email addresses (the autoresponder asks their permission) for your database. In addition, you can set up multiple or sequential messages to go out to your prospects or clients. In other words, the recipient will receive a continuous flow of email replies spaced out over time at intervals you specify.
So which autoresponder service should you sign up with? There are dozens of autoresponder services on the Internet. Most cost in the neighborhood of $20 a month. If it sounds rather techy, don't worry. Autoresponders are not difficult to set up as long as you have a little guidance to help you the first time.
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