What Is an Autoresponder?

What are they used for? Do I need one for my Internet Business?

What is an autoresponder?

Very simple, it is a piece of software that handles all communications between you and your customers.

What are they used for?

Have you ever subscribed to a list or a newsletter to get an email within minutes asking for confirmation of your subscription? (usually by clicking a link). Shortly after, and from then on at regular intervals, messages will arrive from the person/organisation that you contacted.

These messages are all handled by an autoresponder. Once you set up your messages at the autoresponder site, the content to those that sign up to your list is automatically handled.......You need to do nothing other than create the messages that you want all of your potential customers to see.

Some sites (such as Aweber.com) also allow you to create opt-in forms for your webpages by providing some user-friendly templates which can easily be set up for your business.

Autoresponders can also collect statistics on list numbers - subscribed and unsubscribed which gives a clear indication of where the majority of your marketing is taking place.

Do I need One?

Fairly obviously, as your list of interested customers in a particular product increases, you will not be able to manage sending out of emails/ newsletters etc from a personal email account......Just imagine trying to get an email every week to 1000+ customers!!!! You just couldn't do it!

The autoresponder takes all of the hassle out of this and you can focus your energy on building other aspects of your business. Trying to run an internet business without a autoresponder would be analogous to rowing a boat without any oars. No-one who is serious about internet marketing would even think of operating without an Autoresponder

Finding an Autoresponder

Go to a search engine and simply type in Autoresponder and you will receive millions of results. A word of warning...generally you should go for a service that is reliable and has an established reputation. As this is integral part of your business, you need to be assured that you email communications are handled effectively and are reliable. You will need to sign up for an account and usually there will be a monthly fee, but, like any business some costs are necessary to ensure an efficient operation.

So what is a Autoreponder? To summarize an autoresponder is your best friend when it comes to getting your messages out to your customers in a timely manner without hassles!

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