Too many people can get it right up to this point and then everything just starts to fall apart. Inside this article I am going to share with you a few tips, tricks and strategies that are going to get your email marketing driving in the direction that you want it to.
Tip Number One: Make sure that you have an introduction email. Let the person who is reading your newsletter know exactly who you are, what you have done, and why they should be reading every email that you send out to them.
It is important that you establish that connection from day one. It will lead to more people opening your emails, reading your emails and taking the desired action that you want them to take.
Tip Number Two: Make sure that the message that you are conveying to your reader is in-line with what you promised them on your website, capture page or blog. The quickest way to lose a subscriber is to NOT give the exact information that they were promised.
Tip Number Three: Don't talk religion, politics or sex. Unless you are writing a newsletter that is based on one of those topics, your going to lose subscribers that don't have your views simply because those topics will offend people quicker than any others.
Tip Number Three: Make sure you give value. Your subscribers have decided to be subscribers because you promised that you had something that they wanted, so always be sure that you are giving them exactly that. Your list of subscribers is the most valuable asset in your business and if you don't treat it that way it will quickly disappear.
Tip Number Four: Don't be a spammer. Just because you have a list that you are allowed to market your products to for the rest of time, don't market to them all the time. This is very important. Don't make your subscribers feel that they sales tools, they are real people and hate to be bombarded with sales messages as much as you.
Tip Number Five: Make sure that you and your list are building a two-sided relationship. Allow them to interact with you, connect with you and build a friendship. Use surveys, ask question and let them know that you are there to actually help them in some area of their life.
Tip Number Six: Stay connected with them. If you are being consistent in your actions then your list will respond more in every single aspect. They will read more, buy more and appreciate you more as a professional and expert in your niche.
Those six tips about your auto responder series will without a doubt put you light-years ahead of what everyone else around you is doing.
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