Building a Mailing List of subscribers is the most important thing you should be doing as a marketer. Many times you will hear people tell you that the money is in the list, and if you don't have a list then you are leaving money on the table. This is so true and is why you often see marketers trying all kinds of techniques to get you on their list. This usually involves the offer of a free gift in exchange for a prospect's details. You could even end up on some marketer's list even if you don't want to be, because you gave them your details for more information, which they decide to use to send you more offers.
It's easy enough to build a mailing list of prospects. Just get yourself a splash page displaying your offer and insert some autoresponder code - then promote the page like mad. However you could end up with a selection of prospects who have just signed up to receive what you are offering (as long as it's free) and have no intention of receiving any more mail from you. Your list needs to contain people who are happy to hear of any future offers you have for them. With a quality list you can make money over and over again with a simple mailing of any program or product you want to promote.
In order to build a quality list you need a method of separating the "Freebie Seekers" from the "Freedom Seekers". Many marketers bribe people onto their list by offering free e-books and software in exchange for their details and they get a lot of response that way. However most of these prospects are only interested in getting their hands on anything that is offered for free and will probably unsubscribe from your list as soon as they get it. Some won't even bother to unsubscribe, they will simply ignore or block your email. Maybe even close down their email address so you end up with a lot of bouncing mail.
The secret to building a quality mailing list is to have "two lists". The first list consists of a single letter that gives the prospect what they want then invites them to join the second list if they want to receive more offers from you. The second list is your newsletter which only promises to give them information on products you want to sell them. The freebie seekers won't be interested in that but the freedom seekers probably will be, if they are impressed by your products and are willing to pay for them.
This method is useful if you want people to join your business opportunity as a free member. Your first list will explain what your business opportunity is about then give them an opportunity to join. This way you can outline what is expected from your prospect if they decided to join. Each person who joins then gets an invitation to join the second list which promises to provide further information about the opportunity such as the latest developments - or information on how they can build their business.
Make sure your first welcome letter in the first list informs the prospect that they are actually starting their own business and they get paid when they make sales - you are not offering them a job. I remember sending a follow up mail to a prospect to tell him that he can make money from the business opportunity he joined. I got an email back asking me to send him any money he has earned as a free member (who actually hasn't done anything to earn it). So when I told him he would have to upgrade and pay a monthly fee, then work to build his business - he soon lost interest.
In order to start building a list of prospects you will need an autoresponder tool and a splash page. I recommend the "Home Business School guide to Autoresponders." This guide will teach you how to create splash pages, follow up letters and attractive campaigns.
Dean Sharples
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